Privacy Policy

Who we are

Barking Up The Wrong Tree – Canine Behaviour & Communication Solutions (the data controller)

Privacy Statement

The Barking Up The Wrong Tree – Canine Behaviour & Communication Solutions takes your privacy seriously. We are committed to protecting your personal information. This policy sets out how we use the information that you provide us with as part of acquiring appointments for consultation services or your enrolment on one of our courses.

Your data

We will not sell your data to any third parties.

Your Information – what we collect and how we use it: Barking Up The Wrong Tree – Canine Behaviour & Communication Solutions collects information in a number of different ways. For example, we ask for contact and other information when you contact us when you require Canine Behaviour Consultations. You provide personal information and payment information when you pay for your course.

This may include information such as your name, date of birth, contact information, IP address, your current career and sometimes employer. We use this information to help us fulfill our contract with you, to process transactions, to send you periodic newsletters, and to keep a record of our communications with you.

If you have given us your consent, we will contact you with information and updates on our courses and new course launches, upcoming webinars, practical study days, offers from affiliates and companies connected to the school, and information and activities related to dogs and our work. This may be by email and newsletters emailed to you depending on your preferences. We will also continue to ask about your preferences, to ensure that you are still happy to be contacted by us and by which means.

What the Law says about protection of personal information: The Law on Data Protection is derived from various pieces of legislation (can be found in a number of places). These include the Data Protection Act and the incoming General Data Protection Regulation (the ‘GDPR’) which became enforceable on 25 May 2018. The GDPR states that personal data (information relating to a person that can be individually identified) can only be processed if there is a legal ground to do so.

Activities like collecting, storing and using personal information would fall into the GDPR’s definition of processing. The GDPR provides six legal grounds (reasons) under which personal information can be processed (used) in a way that is lawful.

For the processing to be permitted by law (lawful), at least one of the legal grounds must apply.

The four legal grounds that are most relevant to Barking Up The Wrong Tree – Canine Behaviour & Communication Solutions’ use of your personal information are:


Legitimate Interest


Legal Obligation

How the law applies to Barking Up The Wrong Tree – Canine Behaviour & Communication Solutions’ use of personal information: Barking Up The Wrong Tree – Canine Behaviour & Communication Solutions will only process (use) your personal information if we have:

asked you and have a record of your express and recent consent for us to do so;

a ‘Legitimate Interest’ to do so in order to support our purposes of service. Our use will be fair and balanced and never unduly have an impact on your rights;

a contract with you that we can only fulfill by using your personal information, e.g. to send you an item or service that you have requested;

a legal obligation to use or disclose information about you.

In extreme situations, such as an accident or medical emergency, we may share your personal details with the emergency services if it is essential for the preservation of life (yours or another person’s) for us to do so. This is the ‘vital interest’ ground for using your personal information. After the emergency, we will always try to inform you about how we had to use your information in that extreme situation.

We will not unduly prioritise our interests as an education or service provider over your interests as an individual. We will always balance our interests with your rights. We will only use personal information in a way and for a purpose that you would reasonably expect in accordance with this Policy.

Barking Up The Wrong Tree – Canine Behaviour & Communication Solutions will not rent, swap or sell your personal information to other organisations for them to use in their own marketing activities.


Barking Up The Wrong Tree – Canine Behaviour & Communication Solutions will always ask for your consent before we communicate with you for certain purposes. For example, we will only email or send you a newsletter if we have an accurate record of your recent and freely given consent to do so.

You can withdraw your consent at any time by email via

What is Legitimate Interest

This legal ground for processing means that organisations can process your personal information if they

1. have a genuine and legitimate reason for doing so and

2. That use does not harm any of your rights and interests as an individual.

Barking Up The Wrong Tree – Canine Behaviour & Communication Solutions’ Legitimate Interest: We do not unduly prioritise our legitimate business interests as an education or service provider over your interests as an individual. We always respect your rights.

What we have a Legitimate Interest to do: We believe that Barking Up The Wrong Tree – Canine Behaviour & Communication Solutions affiliates and anyone enquiring about our services, webinars or courses are connected to our goal to improve the lives of dogs and want to know how they can continue to get involved with the work we do.

Unless you tell us not to, we assume you are content for us to process (keep and use) your personal information.

It is always your choice. If you don’t think this is quite right for you, you can tell us to change your communication preferences and our use of your information. You can do this at any time by email via

Legitimate Interest to send you direct mail: Unless you tell us not to, we will rely on our Legitimate Interest ground (explained above) for sending you direct mail. From time to time, we would like to post you exciting updates about our work, courses, services, research, affiliates, sister organisations and offers.

We are always mindful of trying to only send you what you are interested in and only as often as is appropriate. If we do not appear to be sending communications that are of interest, we will review this and will endeavor to reduce and then stop these types of communications.

But you’re in control, so if you want to ensure that we do not send this type of communication anymore, you can update your preferences at any time either by email via or by unsubscribing from the next newsletter you receive.

Legitimate Interest to process your information: We aim to be clear about what information we collect, to enable you to make meaningful choices about how it is used.

When it is necessary we will contact you for administrative purposes, e.g. to contact you regarding a payment. We will also hold the minimum personal information required to support our ability to respect your preferences for communication with us.

To help you to understand when and why Barking Up The Wrong Tree – Canine Behaviour & Communication Solutions would use Legitimate Interest to process your personal information we provide the following examples:

To send postal communications (as explained above)

To enhance, modify, personalise and improve our services and communications for the benefit of our members.

To improve security of our websites and systems.

To prevent fraud when transacting on our website.

To process your payments.

To fulfil online transactions; process and deliver your order(s).

To take payment and arrange delivery, we need to collect personal information, including your payment details, your full name, delivery address and contact details.

To analyse your personal information to ensure that our communications are relevant to you.

The above list of examples is on the basis that the processing will not be done if it harms your rights and interests as an individual, or if you tell us that you’d like us to stop. You can do this at any time by emailing

Data Analysis

In order to communicate with you more effectively, better understand your preferences we may analyse your data.

Data Sharing

To help us communicate with you we use trusted service providers including direct mailing providers.

Barking Up The Wrong Tree – Canine Behaviour & Communication Solutions does not share, sell or swap your information with other organisations. In some circumstances it is necessary for Barking Up The Wrong Tree – Canine Behaviour & Communication Solutions Ltd to give its technical team access to your personal information. This access is only granted to the extent necessary for them to perform their services for us. We require all service providers to comply with strict rules to protect the information you have given us.

We process data at the sites of data processors and third parties appointed by us. Some of these processors may be outside the EEA. We apply UK data protection law to our processing.

Changes to your data

From time to time we may contact you to ensure that the information you have provided us with remains accurate and up to date.  Should you wish to change your preferences you can do this by writing to us by emailing

Like all service providers, we would comply with requests for the disclosure of personal information where this is required or permitted by law. This could include requests from law enforcement or tax agencies. In these circumstances, the request must be submitted in writing and in accordance with the relevant legal requirements.

If you believe your privacy rights have been violated, you may file a complaint with us or with the Information Commissioners office

Web Privacy

Barking Up The Wrong Tree – Canine Behaviour & Communication Solutions guarantee our commitment to respecting and protecting your online privacy.

This includes your need and your right to know what we do with the personal information you share with us. It also guides our policies regarding the management of this data, including how the information is collected, processed, and for what purposes.

“Barking Up The Wrong Tree – Canine Behaviour & Communication Solutions”: refers to the web pages. By accessing this website, you are consenting to the way information is collected and used, as described within this Privacy Policy. In return, Barking Up The Wrong Tree – Canine Behaviour & Communication Solutions gives the commitment that we will use the personal data you provide only in ways that are compatible with the following Privacy Policy.

The collection of information

Every time you log on to our website your IP (Internet Protocol) address registers on our servers. Your IP address reveals no information other than the number assigned to you. We do not use this technology to get any personal data against your knowledge or free will (i.e., automatically recording e-mail addresses of visitors). Nor do we use it for any purpose other than to help us monitor traffic on our website, or (in case of criminal activity or misuse of our information) to cooperate with law enforcement.


We use a number of different cookies on our site. If you do not know what cookies are, or how to control or delete them, then we recommend you visit for detailed guidance. The list below describes the cookies we use on this site and what we use them for.

Currently we operate an ‘implied consent’ policy which means that we assume you are happy with this usage. If you are not happy, then you should either not use this site, or you should delete the cookies having visited the site, or you should browse the site using your browser’s anonymous usage setting (called “Incognito” in Chrome, “InPrivate” for Internet Explorer, “Private Browsing” in Firefox and Safari etc.)

First Party Cookies

These are cookies that are set by this website directly. Google Analytics: We use Google Analytics to collect information about visitor behaviour on our website. Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. This Analytics data is collected via a JavaScript tag in the pages of our site and is not tied to personally identifiable information. We therefore do not collect or store your personal information (e.g. your name or address) so this information cannot be used to identify who you are.

Find out more about Google’s position on privacy as regards its analytics service.

Third Party Cookies

These are cookies set on your machine by external websites whose services are used on this site. Cookies of this type are the sharing buttons across the site which allow visitors to share content onto social networks. Cookies are currently set by LinkedIn, Twitter, Facebook, Google+ and Pinterest. In order to implement these buttons and connect them to the relevant social networks and external sites, there are scripts from domains outside of our website. You should be aware that these sites are likely to be collecting information about what you are doing all around the internet, including on this website.

You should check the respective policies of each of these sites to see how exactly they use your information and to find out how to opt out, or delete, such information.

Web Security

When you have completed your access or services request you are taken to a secure page for payment.

Our secure server communicates with your browser using SSL (Secure Sockets Layer) protocols, so that all your personal information, including Stripe details or credit card number and your name and address, is encrypted.  This process takes the words and figures you enter and converts them into bits of code that are then securely transmitted over the internet.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

How long we retain your data

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Where your data is sent

Visitor comments may be checked through an automated spam detection service.


All information given on this site is to the best of our ability. This information was last updated in June 2022. From time to time, we will make changes to the information on this page. The amended information will apply from the date it is posted on the site and will govern the way in which we collect and use personal information from then on.

By using this site, you are accepting this policy and terms of service.